WHO WE ARE
We are a group of middle-aged men (50+) who know what it's like to work hard, deal with family demands, mortgages and have a social life. We've had big nights and we know as you get older it's harder to recover. We are not about lectures, we are about providing practical support to help men feel good.
Our products are made in Australia using carefully selected natural ingredients.
WHAT WE BELIEVE
OUR FIRST OFFERING
Our first product goes straight to the engine room. Your liver. This beauty is your powerhouse.
It filters all the toxins from your blood, produces bile to digest fats, stores energy and helps make crucial proteins that support blood clotting. Basically, it filters, cleans, digests, metabolises and stores essential vitamins and minerals so you can feel great. And yet we hammer it every day.
When you start to feel bloated, tired, have brain fog, bad sleep, bad breath and bad skin, that's the engine room saying it needs a break. If you recognise these issues, you are not alone - we found that nearly every man 50+ that we spoke to had them.
So that's why we started with a detox, the MC Reset Detox - we packaged it up in a reset because we know men like and need a plan.
THE CHOICES BEHIND THE FORMULA
Most offerings in this category are packed with ingredients, fifteen or twenty items on the label, often at relatively small amounts. It can look impressive on the back of a pack. We chose a different approach.
We selected 4 potent herbs. Four traditional Western herbs, each chosen because it does one specific job, each dosed at a level the body can use. The four work as a system, not a stack.
BURDOCK ROOT
120mg — equiv. 3,600mg dry herb
Sets up the body's elimination channels.
Traditionally used in Western herbal medicine as an alterative and blood cleanser, and to support the body's natural channels of elimination. Burdock goes first so the rest of the system has clear pipes.
MILK THISTLE FRUIT
100mg — equiv. 7,000mg dry herb
Looks after the liver.
Traditionally used in Western herbal medicine to maintain healthy liver function and support the liver's natural cleansing processes. The liver is the central filter, milk thistle is what supports it while it works.
DANDELION ROOT
57.78mg — equiv. 1,733mg dry herb
Keeps waste moving through.
Traditionally used in Western herbal medicine to maintain healthy digestion, support liver function, and assist body waste elimination.
GLOBE ARTICHOKE LEAF
50mg — equiv. 1,000mg dry herb
Moves bile.
Traditionally used in Western herbal medicine to support gallbladder function, promote bile flow, and relieve digestive discomfort.
WHY TGA LISTED MATTERS
This is our entry on the Australian Register of Therapeutic Goods. It isn't a marketing badge. It's a government licence. To hold the listing, the product is required to:
- Use only ingredients pre-approved by the Therapeutic Goods Administration
- Be manufactured in a Good Manufacturing Practice (GMP) facility
- Make only the specific health claims the TGA has approved for those ingredients, in the exact language the TGA permits
- Be testable on demand — every batch can be audited
That last point is the one we care about most. A lot of the wellness category sits under softer rules: imported powders, third-party platforms, ingredients listed without dose information, claims that sit somewhere between optimistic and invented. A TGA listed product can't do any of that.